Privacy Policy

Last Updated: February 2026

At Free FM, accessible from www.freefm.co.za, one of our main priorities is the privacy of our listeners. This Privacy Policy document contains types of information that is collected and recorded by Free FM and how we use it.

1. Information We Collect

When you stream Free FM, we may collect certain non-personal information automatically, including:

• Log Files: IP addresses, browser type, Internet Service Provider (ISP), and date/time stamps.
• Device Data: Whether you are listening via mobile app, web browser, or smart speaker.
• Location Data: General geographic location (e.g., City or Country) to help us provide localized content.

2. How We Use Your Information

We use the information we collect in various ways, including to:

• Provide, operate, and maintain our radio stream.
• Improve and personalize your listening experience.
• Understand and analyze how you use our website.
• Advertising Hub: Provide our advertisers with aggregated, anonymous data regarding listener demographics (e.g., “30% of our listeners are from Botswana”). We do not sell your personal identity to third parties.

3. Cookies and Web Beacons

Like any other website, Free FM uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content.

4. Advertising Partners

Some of the advertisers on our site may use cookies and web beacons. Each of our advertising partners has their own Privacy Policy for their policies on user data. We recommend consulting the respective Privacy Policies of these third-party ad servers for more detailed information.

5. POPIA & GDPR Compliance

Free FM is committed to protecting user data in accordance with the Protection of Personal Information Act (POPIA) in South Africa and the General Data Protection Regulation (GDPR). You have the right to request access to your data or request that we delete any personal information we hold.

6. Consent

By using our website and streaming service, you hereby consent to our Privacy Policy and agree to its terms.